PACKAGING
JUNIOR PACKAGING
HOT KISS CLOTHING STANDARD PACKAGING & HARDWARE
NEW MINIMALIST DESIGN: 2018
In 2018, I suggested to my supervisor that we revamp our branding. I created a fresh packaging deck for all divisions of Hot Kiss Clothing including Denim & Non-Denim Wovens, Sportswear and Outerwear.
PACKAGING DESIGN: DENIM, NON-DENIM WOVENS, CUT-&-SEW SPORTSWEAR, OUTERWEAR
PACKAGING PLACEMENT
Until this time, it was customary for designers to use the tech pack of a comparable style as a template for new development. This often resulted in styles going into production with incorrect packaging. While designing the new deck, I decided to solve this problem by creating Packaging Placement documents in Microsoft Excel for all packaging categories: Standard, Supplemental and Specialty. These consisted of charts and placement illustrations that contained all possible packaging combinations. Designers would then copy the appropriate tab into each tech pack and highlight the packaging and placement their style required. This dramatically simplified the tech pack process and made for much clearer communication with the factories down the line.
HOT KISS CLOTHING SUPPLEMENTAL PACKAGING
COMICBOOK AESTHETIC : 2015
These trims were added to the Hot Kiss packaging that had been in place since 2012. Comicbook aesthetics were trending in the Junior Market in 2015. The intention was to refresh the existing packaging by supplementing it with eye-catching stickers and tags.
S U P P L E M E N T A L . P A C K A G I N G . : Comicbook Fit Stickers
S U P P L E M E N T A L . P A C K A G I N G . : Comicbook Fabric Tags
HOT KISS CLOTHING SPECIALTY PACKAGING
“PERFECT YOUR CURVES” : 2015
While working at Hot Kiss Clothing, the best-sellers were often from the shaping denim collection. “Get the Lift,” used darts and strategic pack pocket placement to give the illusion of a perky rear. “Boost Your Backside,” had removable padding that enhanced the wearer’s natural anatomy. And “Perfect Your Curves” employed internal elastic panels to slim the wearer’s waistline. I developed the packaging for all three.
“GIRLFRIEND JEAN” : 2015
Junior fits are typically more toned-down than their Contemporary counterparts; the essence of the style is maintained, but often leg openings are reduced, rises are altered, inseams changed to suit the Junior customer’s height or shoe choice, etc. Where a “Boyfriend Fit,” “90s Skater” or “Mom Jean” silhouette might be obvious from the hanger in a high-end department store, it was important to let the Junior buyer know exactly what fit they were about to try on. Informing them of how the garment was intended to fit and be styled. I designed all of the specialty packaging for these bodies while working at Hot Kiss Clothing.
